Latest news and updates from Mahindra Group

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Mahindra delivers Thar ROXX #1 to winner of the auction
Mahindra & Mahindra Ltd. handed over the first-ever Thar ROXX, VIN 001, to Mr Aakash Minda, the winner of a highly competitive online auction. The winning bid of ₹1.31 crore was placed, outbidding 20 active bidders in an auction conducted on carandbike.com from 15th to 16th September 2024. The auction, which saw over 10,980 registrations, concluded with the winning bid of ₹1.31 crore. The proceeds from the auction were donated to Naandi Foundation with Mahindra matching the winning bid. Mr Minda chose the colour Nebula Blue from a range of seven striking options. The SUV, delivered in New Delhi features an exclusive badge signed by Mahindra Group Chairman Mr. Anand Mahindra and a decorative branding plate numbered 001—further solidifying its position as a collector's item. Know more

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CNBC-TV18 India Risk Management Awards
The 10th edition of CNBC TV18 India Risk Management Awards facilitate organisations for their exceptional achievements in the field of risk management. The awards recognise outstanding risk practices across MSMEs to large caps; manufacturing to services; public to private organisations. With over 3000+ entries in the 10th edition, M&M was awarded “Masters of Risk Management” in Automotive OEM category. The award ceremony was conducted at Hotel St. Regis on June 27, 2024.

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Jawa 42 FJ and BSA Gold Star 650 with Zee-DNA Auto Awards 2024!
The newly launched Thar ROXX from the Mahindra stable registered 176218 bookings within 60 minutes of booking commencement. The unprecedented response reflects the broad appeal of Thar ROXX. With its head-turning design, refined driving experience, powerful performance, unmatched off-roading capability, Thar ROXX continues to set new benchmarks as a category disruptor in the SUV segment. Deliveries of the Thar ROXX will commence on the auspicious occasion of Dussehra. Read here

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FES announces tractor sales for June 2024
Domestic sales in June 2024 were at 45888 units a growth of 6% over last year. Total tractor sales (Domestic + Exports) during June 2024 were at 47319 units. Exports for the month stood at 1431 units. The government's announcement of increased food grain production, and further advancement of the Southwest monsoon across the country brings positive sentiments with farmers. With retail momentum having picked up, supported by land preparation and an increase in Kharif crop sowing, demand for tractors is likely to remain strong in the upcoming months. Read more

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Ankit Todi appointed as Group Chief Sustainability Officer
Since joining the Mahindra Group in 2022, Ankit has been instrumental in shaping the group’s refreshed ‘Planet Positive’ sustainability strategy. He has anchored the Group Sustainability CEO Council and led the Mahindra Group's engagement with prestigious global platforms such as the World Economic Forum, United Nations Global Compact, and Sustainable Markets Initiative, in addition to various domestic industry associations. Ankit reports to Abanti Sankaranarayanan, Group Public Affairs Officer, Mahindra Group and Member – Group Executive Board. Read more

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TechM launches Project Indus Large Language Model (LLM)
Project Indus is Tech M’s indigenous foundational model, designed to converse in a multitude of Indic languages and dialects. The first phase of the large language model (LLM) is designed for the Hindi language and its 37+ dialects. Indus LLM will be implemented using an innovative ‘GenAI in a box’ framework. This solution will simplify the deployment of advanced AI models for enterprises. The solution leverages Dell Technologies high performance computing solutions, storage and networking capabilities. Additionally, it adopts Intel-based infrastructure solutions to enable customers to integrate Indus model in their GenAI applications. Read more

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